---
id: "action-ask-what-if"
type: "action-item"
source_timestamps: ["§ How to Position Your Organization to Succeed"]
tags: ["scenario-planning", "strategic-foresight"]
related: ["framework-living-intelligence-positioning", "concept-living-intelligence"]
speakers: ["Amy Webb"]
action: "Ask 'What if?' to develop radical scenarios for how Living Intelligence will transform your industry's value generation."
outcome: "Identification of novel white spaces of opportunity and preparation for fundamental business model disruption."
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-foci-73-living-intelligence"
sourceUrl: "https://hbr.org/2025/01/why-living-intelligence-is-the-next-big-thing"
sourceTitle: "Why “Living Intelligence” Is the Next Big Thing"
---
# Conduct 'What If' Scenario Planning

**Action:** Ask *"What if?"* to develop radical scenarios for how the convergence of AI, sensors, and biotech ([[concept-living-intelligence|Living Intelligence]]) will transform your industry's value generation. This operationalizes **Step 2** of the [[framework-living-intelligence-positioning|5-step positioning framework]].

**Worked examples (healthcare):**
- *"What if traditional providers were bypassed entirely by startups using AI and [[concept-advanced-sensors|sensor]] data?"*
- *"What if real-time data led to outcome-based pricing?"*

The exercise forces executives out of narrow AI-fixation (see [[claim-ai-myopia]]) and into holistic value-generation planning.

**Expected outcome:** Identification of novel white spaces of opportunity and preparation for fundamental business-model disruption.


## Related across articles
- [[action-deploy-sensing-team]]
- [[concept-frontier-sensing-systems]]