---
id: "action-anticipate-future-liabilities"
type: "action-item"
source_timestamps: ["¶100", "¶101"]
tags: ["sustainability", "risk-management"]
related: ["concept-performance-with-purpose"]
speakers: ["Indra Nooyi"]
action: "Restructure the business model today to preempt future environmental taxes or regulatory shutdowns."
outcome: "Ensures long-term financial viability and avoids sudden regulatory disruptions."
source_url: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
source_title: "Innovating at the Core—and for the Future"
sources: ["futures"]
sourceVaultSlug: "hbr-seg-futures"
originDay: 2
articleStem: "hbr-cl-91-innovating-core-and-future"
sourceUrl: "https://hbr.org/2025/10/innovating-at-the-core-and-for-the-future"
sourceTitle: "Innovating at the Core—and for the Future"
---
# Anticipate Future Liabilities

**Action:** Restructure the business model today to preempt future environmental taxes or regulatory shutdowns.

Treat environmental and social issues not as philanthropic causes but as *future financial liabilities*. Fix the business model today to avoid being shut down in certain countries or being hit with punitive taxes (e.g., plastics taxes) in the future. This is the risk-management face of [[concept-performance-with-purpose]].

**Outcome:** Ensures long-term financial viability and avoids sudden regulatory disruptions.

**Enrichment.** Strongly consistent with ESG/sustainability strategy that frames environmental impacts as financial risk (carbon pricing, plastic taxes, regulatory bans) and with PepsiCo's own packaging, water, and health agendas as strategic risks.