# Speakers & Authors — The HBR AI-Strategy Corpus

> One section per major authoring/connective voice (alphabetical), then a condensed roster of cited & supporting figures. Segment numbers map to the 13 vaults (1 Spine · 2 Futures · 3 GEO · 4 Attention · 5 Commercial · 6 Agentic · 7 Governance · 8 Execution · 9 Adoption · 10 Reskilling · 11 Ecosystem · Tail1/Tail2).

## Major authoring & connective voices

### Adi Ignatius — Futures, GEO, Governance, Reskilling
HBR editorial voice; framer/moderator of A012 (AEO playbook), A057 (SMB cyber), and the A043 CPO panel. Attribute framing, not underlying findings. [[entity-adi-ignatius]].

### Amy Edmondson / Amy C. Edmondson — Adoption, Execution, Reskilling
The corpus's theoretical spine on psychological safety and intelligent-vs-basic failure; moves from cited authority to A079 co-author. [[entity-amy-edmondson]], [[entity-amy-c-edmondson]] · [[cross-psychological-safety-backbone]] · [[concept-intelligent-failures]].

### Amy Webb — Futures
The futurist pushing the frontier beyond LLMs into sensors and biology. [[entity-amy-webb]] · [[concept-living-intelligence]] · [[cross-beyond-llm-frontier]].

### Andy Wu / Bharat N. Anand — Agentic
The Gen AI Playbook: the deployment 2×2 and the paradox of access. [[entity-andy-wu]], [[entity-bharat-n-anand]] · [[framework-gen-ai-deployment]] · [[concept-paradox-of-access]].

### Baba Prasad — Spine
Architect of the five-type AI investment taxonomy and the AI-commodity-fallacy reframe. [[entity-baba-prasad]] · [[framework-5-types-ai-investment]] · [[concept-ai-commodity-fallacy]].

### Cui / van Esch / Kietzmann — Attention
Author *both* A007 (build habit moats) and A069 (agents dissolve them); the core attention dialectic. [[entity-yuanyuan-gina-cui]], [[entity-patrick-van-esch]], [[entity-jan-kietzmann]] · [[concept-habit-moat]] · [[quote-ai-rationality]].

### Daniel Dobrygowski — Governance
The SMB-defense expert and author of the bear philosophy (relative security). [[entity-daniel-dobrygowski]] · [[concept-relative-cybersecurity]] · [[framework-dobrygowski-smb-cyber-defense]].

### David Dubois — GEO
Metric/brand-strategy architect: Share of Model and the luxury exception. [[entity-david-dubois]] · [[concept-share-of-model-d10]] · [[contrarian-geo-backfires-for-luxury]].

### David S. Duncan / Tyler Anderson — Reskilling
The judgment + firm-geometry duo (A032 reasoning trail; A044 pyramid → obelisk). [[entity-david-s-duncan]], [[entity-tyler-anderson]] · [[concept-reasoning-trail]] · [[concept-consulting-obelisk]].

### Faisal Hoque / Erik Nelson / Paul Scade — Spine
Portfolio governance and the OPEN stages for AI investment. [[entity-faisal-hoque]], [[entity-erik-nelson]], [[entity-paul-scade]] · [[concept-dual-lens-portfolio]] · [[contrarian-stop-moonshots]].

### Harang Ju — Agentic
The redesign architect: electricity-factory analogy, four-pillar transition, hierarchy in question. [[entity-harang-ju]] · [[framework-agent-first-transition]] · [[claim-agents-collapse-hierarchy]].

### Indra Nooyi — Futures
The operator-in-chief; empirical counterweight championing performance-with-purpose and duration-of-the-company. [[entity-indra-nooyi]] · [[concept-duration-of-the-company]] · [[framework-question-first-ai]].

### Jamil Zaki — Adoption
Empathy as hard technical infrastructure; FOBO framing and the adoption gap. [[entity-jamil-zaki]] · [[framework-empathy-driven-ai-adoption]] · [[contrarian-empathy-as-technical-prerequisite]].

### Jay B. Barney / Martin Reeves — Spine
RBV originator + BCG Henderson chair; the competitive-strategy skeptics — the AI is never the moat. [[entity-jay-b-barney]], [[entity-martin-reeves]] · [[claim-gen-ai-no-new-advantage]] · [[concept-amplification-of-existing-advantages]].

### Julia Dhar / Kristy R. Ellmer / Philip Jameson — Governance
BCG behavioral team behind the false-alignment trap and true agreement. [[entity-julia-dhar]] · [[concept-false-alignment]] · [[framework-reaching-true-agreement]].

### K. Sudhir — Agentic
Coined the implicit organization; design hesitation and the apprenticeship pipeline. [[entity-k-sudhir]] · [[concept-implicit-organization]] · [[action-design-hesitation]].

### Kartik Hosanagar — GEO
The cleanest ontological framer: new customer not channel; BNN/ANN; the three-layer stack. [[entity-kartik-hosanagar]] · [[contrarian-ai-is-not-a-channel]] · [[framework-agentic-tech-stack]].

### Klaus M. Miller / Z. John Zhang — Commercial
The 1.4M-person renewal-default experiment; the anti-passivity thesis. [[entity-klaus-m-miller]], [[entity-z-john-zhang]] · [[concept-renewal-default]] · [[claim-consumers-aware-of-inertia]].

### Lindy Greer / Jennifer Jordan / Maxim Sytch — Governance, Tail1
The decision-rights repairers; ARCI, flat mode, goal disentanglement (also A106). [[entity-lindy-greer]], [[entity-jennifer-jordan]], [[entity-maxim-sytch]] · [[framework-four-mistakes]] · [[concept-flat-mode]].

### Linda A. Hill — Futures, Tail2
The scaling-and-collaboration voice; bridgers and the co-creation reframe of leadership. [[entity-linda-a-hill]] · [[concept-bridger]] · [[framework-abcs-leadership]].

### Mark J. Greeven / Fabrice Beaulieu / Wei Wei — GEO, Tail2
The China-as-leading-indicator thesis: plumbing beats models; the 3C framework. [[entity-mark-j-greeven]] · [[claim-china-edge-is-plumbing]] · [[concept-3c-framework]].

### Mark Purdy — Agentic
The multi-model advocate: structural diversity, "costume change is not cognition." [[entity-mark-purdy]] · [[concept-structural-ai-diversity]] · [[quote-costume-change]].

### Matthias Holweg — Execution
Oxford operations scholar; the slopification/entropy thesis and four-step decay remedy. [[entity-matthias-holweg]] · [[concept-knowledge-decay]] · [[framework-three-challenges-genai]].

### Michael D. Watkins — Reskilling
Leadership-transitions authority; three forces and the human-AI decision architecture. [[entity-michael-d-watkins]] · [[framework-evolved-seven-transitions]] · [[concept-human-ai-decision-architecture]].

### Rafi Mohammed — Commercial, Tail1
The "discounting with dignity" voice; discounting as a superhero strategy. [[entity-rafi-mohammed]] · [[framework-five-discounting-strategies]] · [[claim-discounting-is-superhero-strategy]].

### Raffaella Sadun / Jorge Tamayo / Leila Doumi / Sagar Goel / Kovács-Ondrejkovic — Reskilling
Harvard×BCG empirical spine of the reskilling paradigm shifts (Goel also authors the AI-tutor piece). [[entity-raffaella-sadun]], [[entity-sagar-goel]] · [[framework-five-paradigms]] · [[concept-gen-ai-tutor]].

### Reid Blackman — Governance
Philosopher-turned-AI-ethicist; the Ethical Nightmare Challenge (start from disasters). [[entity-reid-blackman]] · [[concept-ethical-nightmare-challenge]] · [[contrarian-values-vs-nightmares]].

### Rens van den Broek / Samantha Hellauer / Dina Wang (ghSMART) — Execution, Tail2
The SHAPE index (A060) and the PE-leadership canon (A120/A122); Hellauer & Wang bridge segments. [[entity-samantha-hellauer]], [[entity-dina-wang]] · [[framework-shape-index]] · [[framework-pe-ceo-capabilities]].

### Shlomo Benartzi / Randall Long / Stefano Puntoni — Spine
Authors of the efficiency-vs-growth value thesis and the virtual-scientists work. [[entity-shlomo-benartzi]], [[entity-randall-long]] · [[concept-multiple-expansion]] · [[quote-revenue-ceiling]].

### Stefano Puntoni — Spine, GEO, Commercial, Adoption
The corpus's most cross-cutting marketing scientist: value thesis, bot psychology, AI-scaled research, SDT threat theory. [[entity-stefano-puntoni]] · [[concept-bot-psychology-d13]] · [[concept-psychological-needs-triad]].

### Suraj Srinivasan — Agentic, Reskilling
Defines the agent manager (A058) and co-authors the labor-market evidence (A035). [[entity-suraj-srinivasan]] · [[concept-agent-manager]] · [[concept-augmentation-score]].

### Thomas H. Davenport / Tom Davenport — Spine, Futures, Execution
The single strongest connective author (A020/A047/A061/A095/A094/A054/A062); split across two entity notes for the same person. [[entity-thomas-h-davenport]], [[entity-tom-davenport]] · [[cd-davenport-connective-tissue]] · [[concept-anticipatory-ai-layoffs]].

### Toby E. Stuart — Futures, Execution
The anchor futures scholar (A072 AI fog + A099 moat evolution) and Moody's narrator (A093); framings run stronger than current data. [[entity-toby-e-stuart]] · [[concept-ai-fog]] · [[framework-moat-evolution]].

### Tomas Chamorro-Premuzic — Governance, Adoption, Reskilling
Organizational psychologist mapping AI's reshaping of the C-suite (A056), team collaboration (A036), and entry-level perils (A046). [[entity-tomas-chamorro-premuzic]] · [[concept-hybrid-leadership-architectures]] · [[concept-humane-imperative]].

### Yinuo Tang / Eric Yanfei Zhao — Futures
The energy-strategy authors; the physical turn and the great value loop. [[entity-yinuo-tang]], [[entity-eric-yanfei-zhao]] · [[concept-great-value-loop]] · [[concept-new-ai-triad]].

## Additional authoring voices (concise)

- **Bouquet / Wright / Nolan** (Spine, A055) — the fit doctrine and 2×2. [[entity-cyril-bouquet]], [[entity-christopher-j-wright]], [[entity-julian-nolan]] · [[quote-ai-is-not-strategy]].
- **De Neve / Hancock / Niederhoffer** (Spine/Adoption) — augmentation-vs-automation, workslop. [[entity-jan-emmanuel-de-neve]], [[entity-jeffrey-t-hancock]], [[entity-kate-niederhoffer]] · [[framework-automation-decline]].
- **McLees / Radziwill / Satell** (Spine, A098) — value-creation pyramid & rapid prototyping. [[entity-todd-mclees]], [[entity-nicole-radziwill]], [[entity-greg-satell]].
- **Shay / Kelley / Majbouri** (Spine, A020) — ambitious-entrepreneur segmentation. [[entity-jeffrey-p-shay]], [[entity-donna-kelley]], [[entity-mahdi-majbouri]].
- **Paulo Carvão** (Futures, A074) — boom-vs-bubble synthesis. [[entity-paulo-carv-o]] · [[claim-bubble-timing-distortion]].
- **Chengwei Liu / Balázs Kovács** (Futures, A084) — capability/judgment debt. [[entity-chengwei-liu]], [[entity-bal-zs-kov-cs]].
- **Bhaskar Chakravorti** (Futures, A075) & **Yamakawa** (A094) — geopolitics. [[entity-bhaskar-chakravorti]], [[entity-yasuhiro-yamakawa]] · [[framework-digital-evolution-matrix]].
- **Sabbah / Acar** (GEO, A006) — the 16,000-choice persuasion-penalty study. [[entity-jafar-sabbah]], [[entity-oguz-a-acar]].
- **Gale / Cian / Wathieu** (GEO, A025) — interpretable brands & AI recall share. [[entity-john-gale]], [[entity-luca-cian]], [[entity-luc-wathieu]].
- **Kenny / Pogrebna** (GEO, A011) — engineering recall; "first customer is the algorithm." [[entity-graham-kenny]], [[entity-ganna-pogrebna]].
- **Joshi / Buche** (GEO, A001) — B2B 4C, dark funnel. [[entity-amit-joshi]], [[entity-ivy-buche]].
- **Furman / Gürdeniz / Safari / Ural (PwC)** (GEO, A014) — the trust layer. [[entity-ali-furman]], [[entity-ege-g-rdeniz]].
- **Furr / Shipilov / Gaarlandt / Korver** (GEO, A092) — retail-power history & AAO. [[entity-nathan-furr]], [[entity-andrew-shipilov]].
- **Vu / Burns / Cheris (Bain)** (GEO, A097) — aggregator economics; prisoner's dilemma. [[entity-mikey-vu]], [[entity-maureen-burns]], [[entity-aaron-cheris]].
- **Sinha / Shastri / Lorimer / Mitra (ZS)** (Attention, A031) — GTM governance as learning. [[entity-prabhakant-sinha]], [[entity-arun-shastri]], [[entity-sally-lorimer]].
- **Duffek / Eisingerich / Merlo** (Attention, A065) — five-dimension authenticity. [[entity-barbara-duffek]], [[entity-andreas-b-eisingerich]], [[entity-omar-merlo]].
- **Yang Li** (Attention, A068) — algorithmic loops + community; Pony Ma quoted. [[entity-yang-li]], [[entity-pony-ma]].
- **Bhattacharya / Ghose / Burtch** (Attention, A070) — the eye-tracking equivalence. [[entity-siddharth-bhattacharya]], [[entity-debashish-ghose]], [[entity-gordon-burtch]].
- **Van Hoek / S. Thomas / R. Thomas** (Attention, A071) — retail media as relationship. [[entity-remko-van-hoek]], [[entity-stephanie-thomas]], [[entity-rodney-thomas]].
- **Chung / Lun Plotkin / Sarvari / Stanley / Valdivieso (McKinsey)** (Attention, A090) — five myths, MVP mindset. [[entity-doug-j-chung]], [[entity-candace-lun-plotkin]].
- **Janssen / Denenberg / Shapiro** (Commercial, A003) — sales debt & GROW. [[entity-eric-janssen]], [[entity-brian-denenberg]], [[entity-benson-p-shapiro]].
- **Bohrer / Frankenberger / Wincent** (Commercial, A009) — business-model voids. [[entity-donna-henrike-bohrer]], [[entity-karolin-frankenberger]], [[entity-joakim-wincent]].
- **Rubinstein / Onyemah** (Commercial, A021) — SPRINT/founder sales. [[entity-dave-rubinstein]], [[entity-vincent-onyemah]].
- **Firasta-Vastani** (Commercial, A023) — the "free" trap. [[entity-saloni-firasta-vastani]].
- **Korst / Toubia** (Commercial, A030) — AI-scaled qualitative research. [[entity-jeremy-korst]], [[entity-olivier-toubia]].
- **Gupta / Cespedes** (Commercial, A064) — SAP TAM expansion. [[entity-sunil-gupta]], [[entity-frank-v-cespedes]].
- **Nagpal / Mitra** (Commercial, A066) — found time & adoption. [[entity-guneet-kaur-nagpal]], [[entity-amrita-mitra]].
- **Taite / Winsor / Fernandez** (Agentic, A002) — brand code & platform layers. [[entity-michelle-taite]], [[entity-john-winsor]], [[entity-will-fernandez]].
- **Kropp / Bedard / Wiles / Hsu / Krayer (BCG)** (Agentic, A016) — the accountability experiment. [[entity-matthew-kropp]], [[entity-julie-bedard]].
- **Acar / Schweidel / Karaca** (Agentic, A018) — brand agents & Share of Model. [[entity-david-a-schweidel]], [[entity-gokcen-karaca]].
- **Stave / Kurt** (Agentic, A027) — judgment infrastructure. [[entity-jen-stave]], [[entity-ryan-kurt]].
- **Srinivasan / Wei / Stauber / Tabbert** (Agentic, A058) — the agent manager evidenced. [[entity-vivienne-wei]], [[entity-zach-stauber]], [[entity-vanessa-tabbert]].
- **Chamorro-Premuzic** (Governance, A056) — see major section.
- **Rosenthal / Zuckerman** (Governance, A059) — anti-consensus; OVIS; Bezos's Disagree-and-Commit. [[entity-jonathan-rosenthal]], [[entity-neal-zuckerman]].
- **Proudfoot / Madnick** (Governance, A083) — the three board missteps. [[entity-jeffrey-proudfoot]], [[entity-stuart-madnick]].
- **Levin / Downes** (Governance, A088) — the fiduciary/market/technical triad. [[entity-blair-levin]], [[entity-larry-downes]].
- **van den Broek / Hellauer / Wang (ghSMART)** (Execution, A060) — SHAPE. See major ghSMART section.
- **Srinivasan (Laks)** (Execution, A062) — value realization. [[entity-laks-srinivasan]].
- **Anicich / Brouwers** (Execution, A076) — trust predicts hiding. [[entity-eric-anicich]], [[entity-jeslyn-brouwers]].
- **Gavett / Zao-Sanders / McCall / Wolfberg / Bilsborough / Pruna** (Execution, A077) — usage reality & manufactured instinct. [[entity-gretchen-gavett]], [[entity-marc-zao-sanders]].
- **Lawler / D'Silva / Arora (MIT×McKinsey)** (Execution, A089) — four pillars, widening gap. [[entity-bruce-lawler]], [[entity-vijay-d-silva]], [[entity-vivek-arora]].
- **Stuart / Fauber / Tulenko (Moody's)** (Execution, A093) — the transformation case; build-vs-buy. [[entity-rob-fauber]], [[entity-steve-tulenko]].
- **Chan** (Adoption, A037) — willful ignorance. [[entity-alex-chan]] · reporter [[entity-ben-rand]].
- **Niederhoffer / Robichaux / Hancock** (Adoption, A038) — workslop research. [[entity-alexi-robichaux]].
- **Longoni / Appel / Tully** (Adoption, A039) — the literacy paradox & magic effect. [[entity-chiara-longoni]], [[entity-gil-appel]], [[entity-stephanie-m-tully]].
- **Reichheld + Deloitte** (Adoption, A040) — TrustID, Five Approaches. [[entity-ashley-reichheld]].
- **Bojinov / McFowland** (Adoption, A041) — safe harbor, pull-vs-push. [[entity-iavor-bojinov]], [[entity-edward-mcfowland-iii]].
- **Hermann / Puntoni / Morewedge** (Adoption, A052) — SDT threat theory, AWARE. [[entity-carey-k-morewedge]].
- **Hadley / Wright** (Adoption, A053) — connection erosion. [[entity-constance-noonan-hadley]], [[entity-sarah-l-wright]].
- **Countryman + team** (Adoption, A078) — build AI with workers. [[entity-tracey-countryman]].
- **Seth** (Adoption, A079) — 3M rollout case. [[entity-jayshree-seth]].
- **Cecchi-Dimeglio** (Reskilling, A033) — XR & neuroscience of learning. [[entity-paola-cecchi-dimeglio]].
- **Azpúrua** (Reskilling, A035) — labor-market evidence. [[entity-ana-elena-azp-rua]].
- **Tarki / Raczynski** (Reskilling, A045) — evidence-based hiring. [[entity-atta-tarki]], [[entity-joseph-raczynski]].
- **Shin / Sucher** (Reskilling, A049/A050) — the middle-manager squeeze. [[entity-julia-shin]], [[entity-sandra-j-sucher]].
- **Fernandez (Jenny)** (Reskilling, A051) — capability debt. [[entity-jenny-fernandez]].
- **A043 CPO panel** — [[entity-daisy-auger-dom-nguez]], [[entity-monique-herena]], [[entity-daniela-seabrook]].
- **Batra / Clark** (Ecosystem, A063) — portfolio careers. [[entity-joy-batra]], [[entity-dorie-clark]].
- **Theoharakis / Yannidis / Baron / Khant-Thu** (Ecosystem, A067) — F2F & Vitex. [[entity-armodios-yannidis]], [[entity-vasilis-theoharakis]], [[entity-josh-baron]].
- **Burford / Shipilov / Furr** (Ecosystem, A080) — ecosystem M&A. [[entity-natalie-burford]].
- **Carlson / Safavi / Sauvage** (Ecosystem, A081) — CVC boundary management. [[entity-ezra-carlson]], [[entity-mehdi-safavi]], [[entity-nicolas-sauvage]].
- **Ertel** (Ecosystem, A103) — enterprise negotiation; extends Fisher. [[entity-danny-ertel]], [[entity-roger-fisher]].
- **Tail1 authors** — Sandino (A105) [[entity-tatiana-sandino]]; McGrath (A106) [[entity-rita-mcgrath]]; Handfield/Fiedler (A107) [[entity-robert-handfield]], [[entity-jack-fiedler]]; Livermore (A108) [[entity-david-livermore]]; Weyl/Castro Fernandez (A109) [[entity-e-glen-weyl]], [[entity-raul-castro-fernandez]]; Gratton (A110) [[entity-lynda-gratton]]; Gallino/Apaolaza (A111) [[entity-santiago-gallino]], [[entity-borja-apaolaza]]; Choudary/Winsor/Chang (A112) [[entity-sangeet-paul-choudary]], [[entity-carrol-chang]]; Przegalinska/Freeman (A113) [[entity-aleksandra-przegalinska]], [[entity-richard-b-freeman]]; Cespedes/Satriano (A114) [[entity-pietro-satriano]]; Luo/Ranjan (A115) [[entity-bowen-luo]], [[entity-bhoomija-ranjan]]; Wibbens/Dickler/Folta (A116) [[entity-phebo-wibbens]], [[entity-teresa-dickler]], [[entity-timothy-b-folta]]; Narayandas (A117) [[entity-das-narayandas]].
- **Tail2 authors** — Denham Smith/Karra Sillaman/McDerment (A118) [[entity-dina-denham-smith]], [[entity-neri-karra-sillaman]], [[entity-mike-mcderment]]; Beck (A119) [[entity-peter-beck]]; ghSMART team (A120/A122) [[entity-heidi-smith]], [[entity-samantha-smith]]; Allison/Godtfredsen/Hashmi (A121) [[entity-samantha-allison]], [[entity-taavo-godtfredsen]], [[entity-nada-hashmi]]; Joshi/Greeven/Liu/Li (A123) [[entity-sophie-liu]], [[entity-kunjian-li]]; Borah/Berendt/Uhrich/Kilduff (A124) [[entity-abhishek-borah]], [[entity-gavin-kilduff]]; Hill (A125); Smith/Telang (A126) [[entity-michael-d-smith]], [[entity-rahul-telang]] with judges [[entity-judge-william-alsup]], [[entity-judge-vincent-chhabria]] and [[entity-eleuther-ai]]; Eatough/Ferrazzi/W. Smith/Waters (A127) [[entity-erin-eatough]], [[entity-keith-ferrazzi]], [[entity-wendy-smith]], [[entity-shonna-waters]]; Huang (A128) [[entity-hugo-huang]]; Revilla/Saenz (A129) [[entity-elena-revilla]], [[entity-maria-jesus-saenz]]; Kenny/Oosthuizen (A130) [[entity-kim-oosthuizen]]; Offodile/Kadakia/Dash/Snider/Wu/Vickers (A131) [[entity-anaeze-c-offodile-ii]], [[entity-joseph-c-wu]], [[entity-selwyn-m-vickers]].

## Cited & supporting figures (attribution as source data, not authorship)
Executives & case protagonists: [[entity-doug-mcmillon]] (Walmart), [[entity-st-phane-bancel]] (Moderna), [[entity-satya-nadella]], [[entity-jack-dorsey]], [[entity-micha-kaufman]], [[entity-greg-case]], [[entity-lisa-stevens]], [[entity-jamie-dimon]], [[entity-andy-jassy]], [[entity-jeff-bezos]], [[entity-john-furner]], [[entity-chris-kempczinski]], [[entity-jonathan-neman]], [[entity-louis-gerstner]], [[entity-stephan-winkelmann]] (Lamborghini), [[entity-leala-francis]], [[entity-alexander-lacik]], [[entity-hany-fam]], [[entity-blake-moret]]. Theorists & foundations: [[entity-daron-acemoglu]], [[entity-herbert-simon]], [[entity-ronald-coase]], [[entity-iain-cheeseman]], [[entity-william-gibson]], [[entity-michael-hammer]], [[entity-lee-ross]], [[entity-julia-minson]]. AI forecasters (see [[cross-forecasters-dilemma]]): [[entity-dario-amodei]], [[entity-sam-altman]], [[entity-jensen-huang]], [[entity-geoffrey-hinton]], [[entity-marc-andreesen]], [[entity-bill-gates]]. Dazza Greenwood ([[entity-dazza-greenwood]], Consumer Reports fiduciary agent) and Erik Brynjolfsson ([[entity-erik-brynjolfsson]], the J-curve namesake) round out the connective evidence base.