# Glossary — Unified Vault

One-line definitions of every key term across the six-video corpus. For depth, follow the wikilink.

- **Action Items** — practitioner to-dos prescribed by the source; see folder `action-items/`.
- **Ad Library Strategic Analysis** — using Claude Cowork to extract messaging pillars, formats, and inferred personas from a brand's [[entity-meta-ad-library]] presence ([[concept-ad-library-strategic-analysis]]).
- **Agent Skills** — machine-readable docs (a `SKILL.md` plus rule files) that teach an AI agent how to use a framework, invoked implicitly by mentioning the framework ([[concept-agent-skills]]).
- **Agentic AI Workflows** — AI autonomously sequencing multi-step actions (browse, fetch, file I/O) toward a goal ([[concept-agentic-ai-workflows]]).
- **AI Agent Skills (Claude)** — custom-configured Claude desktop agents pre-loaded with SOPs, installed as JSON Skill files ([[concept-ai-agent-skills]]).
- **AI-Driven Technical SEO** — specialized tools auto-handling meta descriptions, alt text, H-tags, and internal linking during generation ([[concept-ai-technical-seo]]).
- **Ahrefs** — SEO software suite used in [[tool-ahrefs]] as evidence of organic traffic, not as a pipeline component.
- **Anthropic** — the AI lab behind Claude, Claude Code, and the MCP standard ([[entity-org-anthropic]]).
- **Arvow** — AI-powered SEO/blog generation tool with API + CMS publishing ([[tool-arvow]]).
- **Audio Transcription Workaround** — n8n + Groq + Whisper bridge that supplies Claude with transcription it cannot natively produce ([[concept-audio-transcription-workaround]]).
- **Automated Brand Asset System** — local directory (Brand Voice file + Design Kit + Asset Folder) that lets Claude Code produce consistently on-brand outputs ([[concept-brand-asset-system]]).
- **Beat (Image / Video)** — a visual unit derived from segmenting a script; the basis of the Beat Image and Beat Video Generators ([[concept-beat-image-video]]).
- **Blotato** — social-media scheduler with MCP server, founded by Sabrina Ramanov/Ramonov; appears in Days 3, 4, 5 ([[entity-product-blotato]] · [[entity-blotato]] · [[tool-blotato]]).
- **Brand Asset System** — see *Automated Brand Asset System*.
- **Brand Voice Interview** — see *Reverse-Engineered Brand Voice Interview*.
- **Browser Automation** — using a Chrome extension to give Claude DOM-level access to authenticated web sessions ([[concept-browser-automation]]).
- **Build or Skip** — 3-gate (recurring + structured + delegatable) filter that decides whether a task deserves a Skill ([[framework-build-or-skip]]).
- **CCC** — Create Content Club, the org behind Day 2's pipeline ([[entity-create-content-club]]).
- **ChatGPT** — used in the corpus only as a contrast term for "vending-machine" usage ([[entity-chatgpt]]).
- **Claude** — Anthropic's LLM family; appears under multiple per-day entity ids: [[entity-claude-d1]], [[entity-claude-ai]], [[entity-claude-d6]].
- **Claude Code** — Anthropic's AI CLI; the orchestrator in Day 3 and Day 5 ([[concept-claude-code]] · [[entity-product-claude-code]] · [[tool-claude-code]]).
- **Claude Code Persistent Skills** — saved bundle of brand context + operational instructions in a local folder, invokable by name ([[concept-claude-code-skills]]).
- **Claude Co-Work / Cowork** — desktop client supporting Skills, MCP, and local file access; web Claude does *not* equate ([[entity-claude-co-work]] · [[concept-claude-cowork]]).
- **Claude in Chrome** — Anthropic browser extension granting Claude desktop access to the user's authenticated browser session ([[entity-claude-in-chrome]]).
- **Claude Projects** — persistent Claude workspaces holding brand voice docs, past hits, audience profiles ([[concept-claude-projects]]).
- **Claude Skills** — reusable instruction packs (frontmatter + instructions + examples) invoked via slash command ([[concept-claude-skills-d1]] · [[concept-claude-skills-d4]]).
- **Compounding AI Content Engine** — the system pattern: persistent Skill + MCP + local files + weekly feedback loop ([[concept-ai-content-engine]]).
- **Connectors / Custom Connectors** — MCP-equipped integrations added to Claude via Settings ([[concept-custom-connectors-mcp]]).
- **Create Content Club (CCC)** — see *CCC*.
- **DTC** — direct-to-consumer brand; Dara's primary client segment (case study: [[entity-ridge-wallet]]).
- **Face Lock** — identity-preservation prompting that injects reference-image language into every generation, keeping the creator's face consistent ([[concept-face-lock]]).
- **FFmpeg** — command-line video tool used (implicit in Sabrina's [[concept-programmatic-video]]) for silence detection and cuts.
- **Framework** — step-by-step workflow with named stages; see folder `frameworks/`.
- **Gamma** — AI-powered presentation generator used to render persona documents into slide decks ([[entity-gamma]]).
- **Groq** — fast LPU-based inference provider running Whisper for the CCC pipeline ([[entity-groq]]).
- **Higgsfield** — AI image/video generation company exposing an MCP connector ([[entity-higgsfield]] · [[concept-higgsfield-mcp]]).
- **Hook Generator** — Skill that emits one hook per pattern from a hardcoded menu of six psychological hooks ([[framework-six-hook-patterns]]).
- **HubSpot** — CRM/marketing platform; sponsor of Marketing Against the Grain (MAG) ([[entity-hubspot]]).
- **Inferred Target Personas** — buyer personas deduced from a brand's ad creative rather than from customer data ([[concept-inferred-target-personas]]).
- **Junior Strategist Paradigm** — mental model treating AI as a junior research assistant; humans keep strategy ([[concept-junior-strategist-paradigm]]).
- **Knowledge Base** — Notion repository of past transcripts/calls/presentations used to prime Claude on voice ([[concept-knowledge-base-priming]]).
- **Knowledge Base Priming** — see *Knowledge Base*.
- **LPU (Language Processing Unit)** — Groq's custom inference hardware optimized for LLM serving.
- **Longest-Running Ad** — proxy metric (in Dara's framework) for a high-performing, profitable ad creative.
- **Map of Content (MoC)** — `00-index/moc.md`; the topology view of the vault.
- **MCP (Model Context Protocol)** — open standard letting Claude securely call external tools via custom connectors ([[concept-mcp]]).
- **Meta Ad Library** — public Meta-ads database used as the canonical competitor-creative source ([[entity-meta-ad-library]]).
- **Nano Banana 2** — image-generation model mentioned as part of Blotato's stack.
- **n8n** — open-source workflow-automation middleware bridging Claude to external APIs ([[entity-n8n]]).
- **Notion** — database/workspace used as the canonical [[concept-knowledge-base-priming]] store ([[entity-notion]]).
- **Perplexity** — AI search/answer engine, used as an MCP server for fact-checking ([[entity-product-perplexity]]).
- **Programmatic Video Editing** — editing video via code (FFmpeg) and ML (Whisper) rather than a GUI timeline ([[concept-programmatic-video]]).
- **Project** — see *Claude Projects*.
- **Remotion** — React-based programmatic video framework with hot-reloading Remotion Studio ([[concept-remotion]] · [[entity-product-remotion]]).
- **Reverse-Engineered Brand Voice Interview** — prompt pattern where Claude interviews the creator to 95% confidence before writing ([[concept-brand-voice-interview]]).
- **Ridge Wallet** — DTC brand used as Dara's primary case study ([[entity-ridge-wallet]]).
- **RSS-to-Social Pipeline** — automated workflow turning blog/YouTube RSS into per-platform social posts ([[concept-rss-to-social-pipeline]]).
- **Safe Zones (Short-Form Video)** — central region of a 9:16 frame where text isn't covered by platform UI ([[concept-safe-zones]]).
- **Skill** — context-dependent: see the three flavors in [[arc-skills-primitive-three-flavors]].
- **Slash Command** — way to invoke a saved Skill (e.g., `/write-content`).
- **SOP (Standard Operating Procedure)** — strict per-agent instruction set used by CCC's [[concept-ai-agent-skills]].
- **Trigger Description** — frontmatter field that decides whether a Skill fires; per Alex, more important than the instruction body ([[claim-description-importance]]).
- **Vending Machine (Fallacy)** — pejorative for treating Claude as a one-shot prompt-in / text-out interface ([[claim-vending-machine-usage]]).
- **Viral Outlier** — reel performing ≥5× a creator's baseline view count, top 10% excluded ([[concept-viral-outlier-spotting]]).
- **VS Code** — Microsoft's free code editor; host for the Claude Code extension in Day 5 ([[tool-vs-code]]).
- **Webhook** — HTTP endpoint that lets Claude delegate work to external automation platforms ([[concept-webhook-integration]]).
- **Whisper** — OpenAI's open-source ASR model; used locally (Day 3) and via Groq (Day 2) ([[entity-product-whisper]]).