---
id: "action-automate-social-reports"
type: "action-item"
source_timestamps: ["00:06:38", "00:07:13"]
tags: ["analytics", "reporting", "social-media"]
related: ["concept-claude-cowork", "claim-youtube-x-underserved"]
speakers: ["Dara Denney"]
action: "Provide Claude Cowork with links to your social profiles and prompt it to compile a weekly performance report."
outcome: "An automated, cross-platform HTML report detailing top-performing posts, engagement rates, and strategic 'do more/do less' recommendations."
---
# Automate Weekly Social Media Reports

## Action

Provide [[concept-claude-cowork|Claude Cowork]] with links to your social profiles and prompt it to compile a weekly performance report.

## Outcome

An automated, cross-platform HTML report detailing top-performing posts, engagement rates, and strategic **'do more / do less'** recommendations.

## Execution Steps

1. Instead of manually pulling metrics from LinkedIn, Twitter/X, YouTube, and Instagram, provide Claude Cowork with **direct URLs to your profiles**.
2. Prompt it to analyze everything posted in the last week — specify the **exact date range** if the AI prompts for it.
3. Ask the AI to compile the data into an **HTML file with graphs and callouts**.
4. Crucially, ask the AI for strategic recommendations on:
   - What content formats / topics to **double down on**.
   - What to **do less of**.
5. **Set this up as a scheduled task to run every Monday morning.**

## Insight Pattern

In the speaker's own report, the AI flagged a **'Gap Identified'** — that YouTube and X were significantly underserved relative to her LinkedIn / Instagram / TikTok cadence. See [[claim-youtube-x-underserved]].

## QA Recommendation

Verify a few engagement / impression numbers against the native platform analytics before acting on AI recommendations.