---
id: "action-evaluate-opportunity-cost"
type: "action-item"
source_timestamps: ["00:48:51"]
tags: ["investment-analysis", "decision-making"]
related: ["concept-50-percent-hurdle-rate", "claim-bitcoin-1m-2030"]
speakers: ["Mark Moss"]
action: "Set an investment hurdle rate of 50% to account for the opportunity cost of not holding Bitcoin."
outcome: "Avoidance of low-yield investments that fail to outpace true monetary inflation."
sources: ["markmoss"]
sourceVaultSlug: "mark-moss-debasement-trade-bitcoin-2026Jun25"
originDay: 5
---
# Apply a High Hurdle Rate

## Action

**Set an investment hurdle rate of 50% to account for the opportunity cost of not holding Bitcoin.**

## Outcome

Avoidance of low-yield investments that fail to outpace true monetary inflation.

## Rationale

When evaluating new investments (real estate, private equity, business ventures), compare the projected returns against the historical and projected growth of Bitcoin ([[claim-bitcoin-1m-2030]]). If the active investment cannot significantly outperform holding Bitcoin, the capital is better allocated to the passive, liquid asset.

See [[concept-50-percent-hurdle-rate]] for the underlying framework.

## How To Execute

1. Estimate **realistic** annualized return of the proposed deal — not the pitch deck number.
2. Compare against ~50% Bitcoin baseline.
3. If projected < 50% and the investment is **passive**, decline.
4. If projected < 50% but the investment is **active** (you can add significant value as operator), reconsider — Step 1 of [[framework-wealth-creation-preservation]] is still valid even when the asset itself underperforms BTC.

## Discipline

This rule is what protects Moss from low-yield passive investments that consume capital better deployed in scarce assets. It is also what filters his entrepreneurial bandwidth toward only exceptional opportunities.