---
id: "entity-stitch"
type: "entity"
entityType: "product"
canonicalName: "Google Stitch"
aliases: ["Stitch"]
source_timestamps: ["00:00:28", "00:07:43", "00:08:03"]
tags: ["google", "ui-generation", "prototyping"]
related: ["concept-vibe-design", "concept-design-markdown", "concept-multi-direction-design", "action-extract-design-markdown"]
sources: ["s48-markdown-design-meeting"]
sourceVaultSlug: "s48-markdown-design-meeting"
originDay: 48
---
# Google Stitch

## Description

A free **text-to-UI generation tool** by Google. Originally launched as a quiet labs experiment, recently redesigned around [[concept-vibe-design|Vibe Design]]. Allows users to describe an app in words; generates multiple high-fidelity, functional UI screens simultaneously. Exports directly to **code** and [[concept-design-markdown|design.md]] files, bypassing traditional design tools like [[entity-figma-d48|Figma]].

## Capabilities (per Jones)

- **Vibe Design** prompting — natural language describing business goals + user feeling.
- **[[concept-multi-direction-design|Multi-Direction Design]]** — up to 5 distinct UI directions per prompt on an infinite canvas.
- **Code export** — emits production-ready UI code.
- **`design.md` export** — durable, agent-readable design system spec.
- **URL → design system** — analyze a reference site and extract its design tokens (see [[action-extract-design-markdown]]).
- **Free tier** — ~350 generations per month.

## Strategic Position

Stitch represents Google's bet on [[concept-command-line-design|command-line design]]: a tool that emits buildable code rather than canvas mocks. It directly attacks [[entity-figma-d48|Figma]]'s legacy value prop ([[claim-figma-stock-tanked]]).

## Caveat from Enrichment

No canonical Google product publicly matches this description with the name 'Stitch' + Vibe Design + `design.md` export as of late 2025. Possible conflations: **Project IDX**, **Gemini-powered UI generators in Android Studio**, or unreleased Google Labs experiments. Treat the specific feature claims as plausible-but-unverified.

## Related
[[concept-vibe-design]] · [[concept-design-markdown]] · [[concept-multi-direction-design]] · [[action-extract-design-markdown]] · [[entity-figma-d48]]