---
id: "quote-purchase-funnel-collapsing"
type: "quote"
source_timestamps: ["00:05:19"]
tags: ["marketing", "ad-tech"]
related: ["concept-collapsed-purchase-funnel"]
speaker: "Nate B. Jones"
speakers: ["Nate B. Jones"]
sources: ["s17-3-model-drops"]
sourceVaultSlug: "s17-3-model-drops"
originDay: 17
---
# Collapsing Purchase Funnel

## Quote

> "The purchase funnel is collapsing from a multi-step journey into a single conversation. Discovery, consideration, and conversion happen in the exact same context window."

— [[entity-nate-b-jones]] (~05:19)

## Why It Matters

The canonical articulation of [[concept-collapsed-purchase-funnel]]. The phrase "exact same context window" is what makes the mechanism specific to AI: in earlier eras the funnel could shorten, but it could not literally collapse into a single conversational turn.

## Related
- [[concept-collapsed-purchase-funnel]]
- [[concept-conversational-advertising]]
- [[claim-criteo-conversion]]
- [[entity-criteo]]