---
id: "quote-change-the-race"
type: "quote"
source_timestamps: ["00:15:11"]
tags: ["strategy", "leadership"]
related: ["action-change-the-race", "claim-apple-cannot-win-velocity-race", "entity-nate-b-jones"]
speaker: "Nate B. Jones"
speakers: ["Nate B. Jones"]
sources: ["s19-apple-trillion"]
sourceVaultSlug: "s19-apple-trillion"
originDay: 19
---
# Change the Race You Are Losing

> "When you're losing a race you're structurally set up to lose, the move is not to try harder, the move is to change the game."
> — [[entity-nate-b-jones]]

## Why It Matters

The strategic punchline of the entire vault. It generalizes Apple's specific situation into a transferable principle:

- Don't grind harder against a structural disadvantage
- Identify the axis on which you have a structural advantage
- Compete on *that* axis, not the one your competitors chose

For Apple specifically, this is operationalized in [[action-change-the-race]] and underwrites [[contrarian-apple-not-behind]].