---
id: "entity-criteo"
type: "entity"
entityType: "organization"
canonicalName: "Criteo"
aliases: []
source_timestamps: ["00:04:25", "00:05:15"]
tags: ["ad-tech"]
related: ["concept-conversational-advertising", "claim-criteo-conversion"]
sources: ["s17-3-model-drops"]
sourceVaultSlug: "s17-3-model-drops"
originDay: 17
---
# Criteo

## Profile

A major **ad-tech / programmatic advertising** company. In this scenario, Criteo is the **first programmatic partner** to integrate with [[entity-openai-d17]]'s advertising pilot, placing product-relevant signals directly inside ChatGPT conversations.

## Role In This Vault

- Operationalizes [[concept-conversational-advertising]] — the conduit by which existing programmatic infrastructure rewires onto the new conversational surface.
- Source of the 1.5x conversion-lift claim from a 500-retailer sample ([[claim-criteo-conversion]]).
- Implicit bridge across the search-ad migration question ([[question-ad-dollar-migration]]).

## Why It's Strategically Interesting

Criteo demonstrates that frontier labs do not need to **become** ad networks — they only need to **be** the ad surface. Existing ad-tech can pipe into the conversation, which dramatically lowers the activation energy required to threaten [[entity-google]]'s search ad monopoly.

## Related
- [[concept-conversational-advertising]] · [[concept-collapsed-purchase-funnel]]
- [[claim-criteo-conversion]]
- [[entity-openai-d17]] · [[entity-google]]
- [[question-ad-dollar-migration]]