---
id: "quote-stop-sending-localization"
type: "quote"
source_timestamps: ["00:19:05"]
tags: ["actionable", "localization"]
related: ["claim-localization-first-drafts-solved", "action-reposition-design-teams"]
speaker: "Nate B. Jones"
speakers: ["Nate B. Jones"]
sources: ["s07-chatgpt-images"]
sourceVaultSlug: "s07-chatgpt-images"
originDay: 7
---
# “Stop sending master creative to localization vendors.”

## Quote

> *"If you lead marketing or communications, please, please, please stop sending master creative to localization vendors for Japanese, Korean, Hindi, and Bengali first drafts."*
> — [[entity-nate-b-jones]], 00:19:05

## Why it matters

A direct, actionable plea to marketing and communications leaders. The most concrete cost-reduction recommendation in the video, fully supported by [[claim-localization-first-drafts-solved]] and operationalized via [[action-reposition-design-teams]]. Note: the speaker still expects human review before production — this is a *first-draft* directive, not a 'fire your localization vendors' directive.