---
id: "action-build-creative-ops"
type: "action-item"
source_timestamps: ["00:16:30", "00:19:55"]
tags: ["organizational-design", "process"]
related: ["concept-creative-ops", "concept-specification-vs-execution"]
speakers: ["Nate B. Jones"]
owner: "Marketing / Brand / Design Ops leadership"
outcome: "Scalable, consistent, and democratized creation of brand-compliant visual assets."
sources: ["s07-chatgpt-images"]
sourceVaultSlug: "s07-chatgpt-images"
originDay: 7
---
# Build a Creative Ops Function

## Action

Create a dedicated role responsible for engineering and maintaining **master prompt templates** for brand assets.

## Detail

Organizations should establish a **Creative Ops** function (see [[concept-creative-ops]]) responsible for building, testing, and maintaining a library of **target brief templates**. These master prompts encapsulate the brand's design system and allow non-designers (e.g. marketers) to generate flawless, on-brand assets by simply filling in variables.

Treat design systems as programmable code; treat brand briefs as versioned artifacts.

## Expected outcome

Scalable, consistent, and democratized creation of brand-compliant visual assets. Operational embodiment of [[concept-specification-vs-execution]].

## Owner

Marketing / Brand / Design Ops leadership.