---
id: "prereq-epiphany-script"
type: "prereq"
source_timestamps: ["p.12", "p.16"]
tags: ["marketing", "testimonials"]
related: ["concept-stage-2-advertise"]
reason: "Required to generate marketing collateral from successful clients, but the script itself is not provided."
---
# The Epiphany Script (Prerequisite)

## Prerequisite: The Epiphany Script

### What The Source Says

The text advises:

- 'Get testimonials from happy customers using the **Epiphany Script**.'

The **structure or questions** contained within this script are **omitted** from this PDF.

### Why It's Required

In [[concept-stage-2-advertise|Stage 2]], unscalable value delivery (see [[concept-unscalable-value]]) produces unusually grateful customers. Capturing their stories as testimonials is the highest-leverage marketing input for further advertising. The Epiphany Script is the canonical [[entity-acquisition-com|Acquisition.com]] tool for extracting these stories in a usable format.

### Probable Lineage

The name suggests kinship with the **'Epiphany Bridge'** concept popularized in direct-response marketing (used to walk customers through their before/after transformation story). The structure is typically:

1. Where were you before?
2. What did you try?
3. What changed when you found us?
4. What's life like now?

This reconstruction is **not** from the source — verify against Acquisition.com materials.

### Resolution Path

Locate Acquisition.com / Alex Hormozi training materials on testimonial extraction.