---
id: "prereq-closer-method"
type: "prereq"
source_timestamps: ["p.12", "p.15"]
tags: ["sales", "frameworks"]
related: ["concept-stage-2-advertise", "question-aca-framework"]
reason: "Required to convert leads consistently in Stage 2, but the mechanics of the framework are assumed knowledge."
---
# The CLOSER Method (Prerequisite)

## Prerequisite: The CLOSER Method

### What The Source Says

The text explicitly instructs the reader to:

- 'Learn the **CLOSER method** for converting leads.'
- 'Nail down a script for setting and closing — **CLOSER & ACA**.'

However, **the document does not define what the acronym CLOSER stands for** or how to execute it. It is treated as assumed prior knowledge from other [[entity-acquisition-com|Acquisition.com]] materials.

### Why It's Required

[[concept-stage-2-advertise|Stage 2]] depends on consistent lead conversion. The CLOSER framework is the canonical Acquisition.com sales script used to convert advertised leads into paying customers; without it, the [[concept-rule-of-100|Rule of 100]] lead-generation discipline produces wasted lead flow.

### Companion Framework: ACA

The text pairs CLOSER with 'ACA' but doesn't define ACA either — see [[question-aca-framework]].

### Resolution Path

Review other Acquisition.com materials (book *$100M Leads*, Alex Hormozi YouTube content, Acquisition.com training) to reconstruct CLOSER's six steps.