---
id: "entity-acquisition-com"
type: "entity"
entityType: "organization"
canonicalName: "Acquisition.com"
aliases: ["Acquisition", "Acq.com"]
source_timestamps: ["p.1"]
tags: ["author", "organization"]
related: ["entity-quickbooks", "entity-google-suite"]
---
# Acquisition.com

## Acquisition.com

### Profile

Education and investment firm founded by **Alex and Leila Hormozi**. Publisher of the **'$100M' series** (including *$100M Offers* and *$100M Leads*) and a broader scaling roadmap that segments businesses by headcount and revenue. The firm invests in and advises service-based businesses, and popularized the staged scaling model used throughout this vault.

### Role In This Source

Acquisition.com is the **author/voice of this document**. The PDF (the Stage 3 module of their $100M Scaling Roadmap) is published by the firm; the source's `speakers` list contains only 'Acquisition.com' as the institutional voice rather than naming an individual author.

### Contributions To This Vault

As the sole authorial voice, Acquisition.com is the speaker for every claim, framework, quote, and action item in this vault. Notable attributions:

- [[claim-stage-3-demographics|24% / 7M Stage 3 statistic]]
- [[claim-stage-4-survival|3M Stage 4 statistic]]
- [[claim-paying-customer-expectations|Paying customers are pickier]]
- [[framework-stage-3-graduation]]
- [[framework-stage-4-graduation]]
- [[quote-unscalable-way|The 2 AM ice cream metaphor]]
- [[quote-stage-4-focus|Stage 4 'say no' quote]]

### Proprietary Frameworks Referenced

- [[prereq-closer-method|The CLOSER Method]] (sales)
- [[prereq-angry-boat-method|The Angry Boat Method]] (customer de-escalation)
- [[prereq-epiphany-script|The Epiphany Script]] (testimonials)
- ACA close (referenced in [[question-aca-framework]] but undefined in this PDF)
- The Doer/Trainer/Manager stage model